Josh tows World Champion wakeboarder in spectacular new tyre challenge with Dunlop

British Touring Car Rookie of the Year, Josh Cook, and World Champion wakeboarder, Nick Davies, take part in a spectaular project with Dunlop Tyres to celebrate the launch of the Winter Sport 5 tyre. 


The causeway can flood in just a few minutes and over a hundred cars have been lost to the tide on the road. Dunlop designed the challenge to put the tyres under extreme pressure and push their performance to the limit in extreme wet weather circumstances. During the challenge the tyres were subjected to road conditions so severe that the surface water became deep enough to wakeboard on.


Located in the North East of England, The Holy Island causeway is a 1km long tidal road that connects the historical site of Lindisfarne to the UK mainland. The causeway floods twice a day as the tide sweeps in from the North Sea and covers the road within a matter of minutes.


Monster Energy athlete, Nick Davies wake-boarded behind the car driven by the current British Touring Car Championship rookie of the year, Josh Cook. The challenge was attempted two hours after the 'safe' crossing times ended and the pair had to reach the other side in time to avoid being washed away by the incoming tide.

The leading high-performance tyre brand created the challenge to celebrate the launch of its new Winter Sport 5 tyre that offers excellent grip and performance to combat a variety of winter driving conditions, including wet, ice and snow-covered roads.


Tony Ward, Dunlop Marketing Manager commented: “With heavy rain and other extreme weather becoming more common in Europe, excellent grip is essential for driving in winter. We wanted to show how the tyre can perform in surface water deep enough for water sports. The challenge was designed to show that even in the most extreme of wet conditions the tyre provides excellent grip, good enough to pull a wakeboarder. The aquaplaning resistance of the tyre is crucial in a challenge like this and the tyre really has proven that its ability to disperse the water quickly and precisely enables it to resist aquaplaning and losing control in the one moment it matters the most.”


The Winter Sport 5 is the fifth tyre in an award-winning Dunlop winter sport range and builds on the success of its predecessors, particularly the dynamic Winter Sport 4D. The tyre, which is recommended in the Auto Express Winter Tyre Test 2015, was designed to help consumers continue to navigate unforeseen winter roads and conditions. Dunlop created the most unforeseen UK winter road, a tidal road that floods in just a few minutes.

To see the video of the test go to: or visit YouTube: